COORS LIGHT® 2009 STATE FARM BAYOU CLASSIC®/PRO BOWL ONLINE SWEEPSTAKES COMPLETE OFFICIAL RULES 1. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. INTERNET ACCESS IS REQUIRED TO ENTER. Open only to legal residents of LOUISIANA who are aged 21 or older at time of entry. Void where prohibited by law. This sweepstakes begins at or about 8:00 a.m., Eastern time (ET), on October 16, 2009, and ends at 11:59:59 p.m., ET, on November 15, 2009 (“Promotion Period”). 2. HOW TO ENTER. HOW TO ENTER. To enter online, access the promotions page on www.statefarmbayouclassic.com during the Promotion Period and follow the entry instructions. Complete the information requested in the information fields (full name, complete address [no P.O. Boxes], birth date, daytime phone number [including area code], and e-mail address). When your entry is complete, click Submit Entry (once submitted, entry cannot be deleted, canceled, or modified). All entries must be received by 11:59:59 p.m., ET, on November 15, 2009. Enter using only an e-mail account subscribed to and registered in your name. In the event of a dispute about entries submitted by multiple individuals using the same e-mail account, entry will be deemed to have been submitted by the authorized subscriber of the e-mail account used to enter the sweepstakes at the actual time of entry. The authorized e-mail-account subscriber is deemed to be the natural person who is assigned an e-mail address by an Internet-access provider, online-service provider, or another organization that is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. Entrants assume all risk of lost, late, misdirected, incomplete, or illegible entries. Limit one entry per person/e-mail address per day. A day is defined as 12:00:01 a.m., ET, through 11:59:59 p.m., ET, except that the first day of the Promotion Period starts at 8:00 a.m., ET. You may enter the sweepstakes under one e- mail address only. Multiple entries per e-mail address per day or any use of robotic, repetitive, automatic, programmed, or similar entry methods or agents (including, but not limited to, sweepstakes-entry services) in excess of the entry limit are prohibited and will void all entries by that entrant. All sweepstakes entries must be received by November 15, 2009. Participants assume all risk of damaged, lost, late, misdirected, undelivered, postage-due, incomplete, or illegible entries. Facsimile and mechanically reproduced entries will not be accepted. All entries submitted become the sole property of Sponsor and will not be returned. 3. PRIZES AND ODDS OF WINNING. Two (2) Finalist Prize winners will be selected by random drawing on or about November 17, 2009, from all eligible entries received. Finalist Prize (2): Two (2) tickets for winner and one adult guest to the 2009 State Farm Bayou Classic football game on November 28, 2009; two (2) nights lodging (standard accommodations, double occupancy); and a $150 Visa® gift card. Finalists also win a chance to compete to win a trip to the 2010 Pro Bowl in South Florida. The two finalists will have the opportunity to go onto the field during the third quarter (or other time designated by Sponsor/game officials) of the 2009 State Farm Bayou Classic game and throw footballs into a wide-mouth Coors Light game can. The Finalist who throws the most footballs into the Coors Light wide-mouth game can in 15 seconds will win the Pro Bowl Grand Prize. In the event of a tie, the tied Finalists will compete again against each other to run from the 10-yard line and touch their respective Coors Light wide-mouth can, the first person to touch the can will be determined the winner. Important Notice: Each Finalist Prize winner will be responsible for all gratuities, meals, ground transportation, and any other incidental costs or expenses not identified in these rules. If the game is delayed, postponed, or canceled for any reason, winners will not be reimbursed for tickets, and the Grand Prize opportunity will take place at a time/place determined by Sponsor and communicated to each Finalist. Game tickets are subject to standard rain-check policies and procedures. Winners agree that game tickets are awarded pursuant to a revocable, nontransferable license personal to that applicable winner. Winners agree not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any game ticket received as a prize. A violation of these restrictions shall revoke that winner’s license, and the game tickets will not be honored. Other restrictions may apply. Approximate Retail Value (ARV) of each Finalist Prize: $750. ARV of all Finalist Prizes: $1,500. The finalist who does not win the grand prize will be awarded a $500 gift card. The odds of winning a Finalist Prize depend on the total number of eligible entries received. Finalist Prize winners must be able to attend the State Farm Bayou Classic on November 28, 2009 in Louisiana. Finalist Prize winners must be able to go onto the field and participate in the football-toss competition or they forfeit the opportunity to win the Grand Prize. GRAND PRIZE (1): A trip for two (2) to the Coors Light® 2010 Pro Bowl in South Florida, on January 31, 2010. Trip includes round-trip, coach air transportation for winner and one (1) adult guest (aged 21 or older) from a major commercial U.S. airport near winner’s home to South Florida, departing on January 28, 2010, and returning on February 1, 2010; two (2) nights’ lodging (standard accommodations, double occupancy); two (2) tickets to the game on January 31, 2010. Approximate Retail Value (ARV): $5,000. Odds of winning the Grand Prize: 1:2. Grand Prize will be awarded to the Finalist who is determined as the winner of the on-field competition described above. Important Notice: Grand Prize winner will be responsible for all gratuities, meals, ground transportation not specified, and any other incidental costs or expenses not identified in these rules. If an event is delayed, postponed, or canceled for any reason, Grand Prize winner will not be reimbursed for tickets. Event tickets are subject to standard rain-check policies and procedures. Grand Prize winner agrees that event tickets are awarded pursuant to a revocable, nontransferable license personal to the Grand Prize winner. Grand Prize winner agrees not to sell, resell, auction, barter, assign, exchange, place in commerce, transfer, give away, donate, or otherwise convey any event ticket received as a prize. A violation of these restrictions shall revoke Grand Prize winner’s license, and the event tickets will not be honored. Other restrictions may apply. The Finalist Prize random drawing will be under the supervision of The Integer Group®, LLC (Judge), whose decisions are final and binding on all matters regarding this sweepstakes. Participants agree to be bound by these Complete Official Rules and the decisions of the Judge and the Sponsor. 4. The potential Finalist Prize winners will be notified by e-mail, phone, mail, or private delivery service (at Sponsor’s sole discretion). Finalists Prize winners and Grand Prize winner will be required to sign and return an Affidavit of Eligibility and Release of Liability/Publicity (where permitted by law) within three (3) days of notification. Each winner’s guest must be at least 21 years old on the day of the game attended and may also be required to sign and return a Release of Liability/Publicity prior to receipt of tickets. Grand Prize winner’s guest must sign and return a Release of Liability/Publicity prior to booking of travel. In the event of noncompliance, if a winner cannot be reached at the address on that winner’s entry, or if a prize or prize notification is returned as unclaimed or is undeliverable for whatever reason beyond the control of Sponsor, that prize will be forfeited and an alternate winner will be selected if time permits. If a Finalist Prize winner cannot be confirmed and verified by November 20, that prize will not be awarded because of lack of time before the event. Grand Prize winner will be required to make travel plans at least 21 days before travel. Each participant’s age may be subject to verification by a third-party age-verification service, and failure to receive verification from the third-party age-verification service that a participant is at least 21 years old may result in disqualification or prize forfeiture. Prizes are not transferable. No cash or prize substitutions, except the Sponsor reserves the right to substitute prizes of comparable value. Acceptance of a prize constitutes permission to use that winner’s name, likeness, voice, videotape, biographical information, and photo for promotional and publicity purposes at no additional compensation unless prohibited by law. Prizewinners are solely responsible for any local, state, or federal taxes and any other fees or costs connected with any prize. By participating and accepting a prize, each winner releases and agrees to hold harmless MillerCoors, LLC; The Integer Group; Street Source Marketing and Communications; State Farm; and the NFL Entities (as defined below); their respective parent companies, distributors, affiliates, and subsidiaries; the service agencies and independent contractors of any of the above organizations; and their respective directors, officers, employees, and agents (including advertising and promotion agencies) from any and all threatened or actual claims, actions, losses, costs (including reasonable attorney fees), and liabilities, including, but not limited to, personal injury, bodily injury (including, without limitation, wrongful death or disability), property damage, or loss or damage of any other kind arising in whole or in part, directly or indirectly, from delivery/nondelivery, acceptance, possession, use, or misuse of the prize or from participation in this sweepstakes or any sweepstakes-related activity. 5. Sponsor is not responsible for any incorrect or inaccurate information, whether caused by Web-site users, by any of the equipment or programming associated with or used in the sweepstakes, or by any technical or human error in the processing of sweepstakes submissions. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications-line failure, theft, destruction, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunction of any communications network or lines; providers; computer online systems, servers, or providers; computer or telephone equipment; or computer software or for delay or failure of e-mail, online entry, entry on account of technical problems, traffic congestion on the Internet or at any Web site or combination thereof, including injury or damage to a participant’s or any person’s computer related to or resulting from participating or downloading materials from this Web site or sweepstakes. Sponsor is not responsible for user cheating or fraud by any entrants. Any activities intended to disrupt or interfere with the proper play of the sweepstakes or to defraud Sponsor in any way will be prosecuted to the fullest extent of the law. Participants who engage in any of the foregoing activities will be disqualified and will forfeit any prizes won. If, for any reason, the sweepstakes is not capable of running as planned due to, but without limitation, infection by computer virus, worm, or bugs; tampering; unauthorized intervention; fraud; technical failures; or any other causes beyond the control of Sponsor, that in the sole opinion of Sponsor, could corrupt or affect the administration, security, fairness, integrity, or proper conduct of this sweepstakes, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify, or suspend the Sweepstakes. 6. This sweepstakes is open only to legal residents of LOUISIANA who are at least 21 years old at time of entry. Void wherever prohibited by law. Persons in any of the following categories are not eligible to participate or win a prize: (a) persons who, since September 1, 2009, were or are employees or agents of MillerCoors, LLC; The Integer Group; Street Source Marketing and Communications; State Farm; or the NFL Entities (as defined below); their parent companies, affiliates, or subsidiaries; or the service agencies or independent contractors of any of the above organizations; (b) suppliers, distributors, or retailers of alcohol-beverage products; (c) individuals engaged in the development of, the production or distribution of materials for, or the implementation of this sweepstakes; or (d) employees of, persons in the immediate family of, or persons living in the same household as any person in any of the preceding categories. 7. For the names of the winners, send a self-addressed, stamped envelope to Coors Light 2009 State Farm Bayou Classic Online Pro Bowl Sweepstakes Winner List, P.O. Box 1750, Golden, CO 80402-1750. All requests must be received by November 15, 2009 8. Sponsor: MillerCoors, LLC, Golden, CO 80401. ©2009 COORS BREWING COMPANY, GOLDEN, COLORADO 80401 • BEER • CATR GBGR State Farm Bayou Classic is a registered trademark of State Farm Mutual Automobile Insurance Company and is used with permission. The National Football League and its member professional football clubs; NFL Ventures, Inc.; NFL Ventures, L.P.; NFL Properties, LLC; and each of their respective affiliates, subsidiaries, shareholders, representatives, officers, directors, agents, and employees (collectively, the “NFL Entities”) will have no liability or responsibility for any claim arising in connection with participation in this sweepstakes or any prize awarded. The NFL Entities have not offered or sponsored this sweepstakes in any way. ©2009 NFL Properties LLC. All other NFL-related trademarks are trademarks of the National Football League. 21M21

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